One of the best ways to recruit real estate agents is to get in touch with them directly. Of course, posting job ads is great, even necessary, for proper exposure. However, convincing top performers to join your brokerage sometimes requires more personalized communications. In fact, you may be left behind by your competitors if you don’t approach those in-demand agents first.
However, it’s not easy to craft an effective real estate recruiting message. Considering how many emails and DMs people receive daily, spam or otherwise, your message can quickly get buried in the clutter. The actual task of writing a recruiting message is also an art that needs to be mastered.
If you need a bit of help, you can see some scripts here to guide you along. Below are also more tips that can improve your recruiting messages and make them more effective:
Outline Everything You Want to Say
It goes without saying that tone and style matter a lot in recruitment messages. The problem is that, in your effort to compose impressive sentences, you may miss out on the most important details. To prevent this error, make sure to start with an outline. List everything you want to say to the candidate, then arrange each point so that the flow is cohesive.
Clarity is also a crucial component of recruitment scripts and messages, and writing an outline helps you achieve this goal. Moreover, editing is actually much easier if you have an outline because it gives you an idea of what the finished message will look like.
Research the Candidate
Your ultimate goal as a real estate recruiter is to find great people for your brokerage. However, while a real estate agent may seem to be the perfect candidate, they may not be the best match overall. Thus, it pays to first conduct some research on the individuals to whom you’re targeting to send a recruiting message. Apart from their skills, try to learn about their hobbies, values, and motivations.
In addition to finding the best possible fit for the job, researching a candidate also helps you develop rapport. Establishing a strong connection can help increase the chances of a real estate agent joining your brokerage rather than your competitor.
Keep Things Short—Especially Your Introduction
Earlier, we mentioned the importance of having an outline so that you can say everything that you want to say. However, you should also keep things as short as you possibly can. Avoid getting carried away and minimize your use of jargon and industry buzz words. Get straight to the point and keep things focused on the job, not the company.
Of course, it’s important to introduce your brokerage so that the candidate knows who you are. Just don’t get too caught up in promoting the company that you forget to talk about the job. A better approach is to provide relevant links that the candidate can visit later. Your message has a limited time to get read, so make sure your intentions are known right at the outset.
Honesty Is the Best Policy
To prevent any disappointments, make sure that your real estate recruiting message is honest. From the commission split to the number of paid days off, be transparent. You should also avoid over-hyping whatever benefits you may offer, such as mentoring programs and travel incentives. Mentioning them should be enough. Doing this helps candidates set their expectations and get an objective look at what your brokerage has to offer.
Real estate agent recruiting email templates
If you’re having trouble coming up with a recruiting message, you may want to consider using templates. They make your job easier, simply because you don’t have to do much of the work involved in writing. Simply customize the template based on the candidate’s profile and the corresponding offer, and you’re good to go. What’s even better is that many real estate recruiting software come with pre-developed templates ready for editing.
You can also conduct AB testing to find out which ones are the most effective at getting responses. This can help you fine-tune your templates to achieve even better results.
Prepare a Follow-Up Message
Last but certainly not least, make sure to develop a follow-up message as well. It’s almost a given that your first recruitment message will get missed, ignored, or even mistakenly deleted. Again, even regular folk get multiple emails and texts every day; in-demand real estate agents will likely receive even more.
However, you shouldn’t give up after the initial communication. Send a follow-up message to find out if someone is really uninterested in your offer or if they just weren’t able to see the first communique. Point them to your initial message—send them a link or attachment—and let them know you’ll be waiting for a response. Usually, you’ll receive a confirmation by the second or third message you send.
Real estate recruiting can be quite a challenge, as the industry is more competitive than ever. Hopefully, these tips in writing recruiting messages can help you hire the best people for your brokerage.